Rise from the dead - To find a dead/failing brand, product or service and revive it!

 

Kodak’s failure to embrace technology and keep up with its main competitors lead to Kodak’s image being associated with something that is old fashioned and boring. Rebranding Kodak into an app platform for people who love taking photos - a new way to make sharing experiences more meaningful in digital form,

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Kodak is an innovative photo sharing app that combines the fun and excitement of a photography game with the social aspect of a photo sharing platform. With Kodak, you can showcase your photography skills, challenge your friends, and earn rewards for your creativity.

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The app features a range of photography challenges that test your skills in various categories such as landscapes, portraits, and macro photography. Submit your best shots to each challenge, and compete with other users to see who can capture the most stunning and creative images. As you participate in challenges, you can win rewards such as exclusive Instagram highlights, magazine publishings, and even real-world prizes like cameras and accessories.

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Kodak is more than just a game. It’s also a social platform that allows you to connect with other photography enthusiasts from around the world. You can follow your favourite photographers, share your own images, and engage with the community by commenting and liking other users’ photos. With Kodak, the possibilities are endless, and the opportunities for creativity are limitless.